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Is Print Dead?
December 8, 2020
Journalists and digital-first agencies will be the first to say that print isn’t worth your time. Here’s why they’re wro...
Trash Your JPEG Logos
October 30, 2020
When the average person thinks about digital image files, JPEGs come to mind. However, JPEGs are the worst possible file...
Everything You Need to Know About Audience Personas
October 14, 2020
With the right tools in hand, you can get to know your customers on a deeper level. The key to this understanding? A set...
Cat Lim turns Craft into Creative Magic
October 5, 2020
In recognition of her outstanding creative leadership, Pyper, Inc. has promoted Catherine (Cat) Lim to the position of C...
How RBG Will Continue to Inspire Us as Businesswomen
September 22, 2020
On American Business Women’s Day, we’re honoring all that Ruth Bader Ginsburg taught us about leadership and womanhood....
Is your brand “The Sh*t,” or is it just sh*t?
August 20, 2020
No one is immune from COVID (literally), but a solid marketing plan can help your brand bounce back stronger than ever.
Pride, Rooted in Protest
June 26, 2020
Pride looks different in 2020, with good reason. We’re talking about how marketing makes an impact for long-term change....
PY Celebrates Juneteenth
June 19, 2020
Juneteenth commemorates the official end of slavery. We’re taking this day to educate ourselves about Black experiences....
Standing Up for Black Lives
June 12, 2020
You don’t need to be a big brand to make an impact. Taking a genuine stand is more impactful than jumping on trends.