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82° West Rum Bottle Packaging


The labels came to fruition with custom illustrations at the forefront of the design. The front labels feature a custom die-cut shape and metallic gold foil. The illustrations are slightly transparent, and their color depends on the rum’s decided collection.

The type treatment of the flavor is also specific to the collection for which it belongs. The current rum collections include:

  • The Classics Collection with Gulf Coast Gold Rum, 1911, and American Pie
  • The Gasparilla Collection with the flagship flavor Mutiny, and Bombshell
  • The Limited Edition Collection with 420
  • The Tropics Collection with Coconut Breeze and Paradise

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