RESEARCH • BRANDING • MESSAGING • COLLATERAL • MARKETING STRATEGY • ADVERTISING
Global Jet Sales is a boutique private aircraft brokerage headquartered in St. Petersburg, serving clientele worldwide for more than 50 years,
Our partnership began with a need for a refreshed brand identity and a comprehensive, strategic marketing plan. The primary goal was to showcase the quality service they provide and appeal to a high-end client willing to invest in luxury.
The result is a sleek, elegant brand with a new logo reminiscent of mid-century pilot’s wings. Leveraging deep tones, metallics, and warm neutrals further enhanced the luxury feel and allows striking photography of aircraft to take center stage.
The messaging focuses on the client’s end experience—the luxury of owning a private jet—not only the services to brokerage provides.
The brand was executed through the development of new sales collateral, updating the existing website’s aesthetic and messaging, and creating a new digital ad campaign.