“Surprise and delight” is one of our favorite marketing tactics, but not always easy to execute in a meaningful and memorable way. When brainstorming for our holiday client gifts, we had to match the perfect gift with the carefully crafted messaging.
One of our main differentiators as an agency is our ability to create 360° marketing plans as easily as Superman could leap tall buildings! To play on that, we toyed with two of our favorite marketing tools—research and SWOT analysis—to build a marketing-themed Party Pack.
The cooler bag that contained the bag redefined “SWOT” as “Snacks, Wine, & Obviously Treats,” and contained a private-labeled version of a premium vodka from one of our clients, along with a pair of glasses and fun koozies to get the party started!