Retail Pros. Ready to Go.
After third-party labor provider Retail Business Development was named to Tampa Bay Business Journal’s “50 Fastest Growing Companies 2014,” it enlisted Pyper Inc to help them keep pace. Doubling down to compete—and win—against larger, more established competitors, the firm underwent a complete corporate branding initiative under a new name, SalesMakers, LLC.
Pyper Inc marched SalesMakers through an intensive brand position exercise that focused on how SalesMakers helps its clients make more money. With this formulation, the agency staked an in-your-face brand manifesto, a fresh “rainmaker” logo, bold color palette and the tagline, Retail Pros. Ready to Go.
Then, we created a set of brand tools to support sales, including websites for prospect mining and employee recruitment, plus a powerful corporate video. To tease the brand launch, SalesMakers invited prospects to “make it rain” with a fun interactive mailer. It was a smash—SalesMakers fully booked Consumer Electronics Show appointments with targeted top retail companies.
The SalesMakers brand development project created a deluge. Within months after launch, the company had won enough new business to generate 5,500 new jobs nationwide and fill 100 new positions at its corporate headquarters.
Logo Development Projects the Power of People
One of Tampa Bay’s fastest growing businesses, Retail Business Development didn’t look the part. They invited Pyper Inc to create a national-platform brand identity based on their new name, SalesMakers, Inc., and reflective of their meteoric rise. The logo development, with it’s iconic “raindrop” feature, is a nod to the company’s industry-leading ability to “make it rain,” and the clean look with bold colors reflects the energy of its people and technology base of the company.
Corporate Branding Elements
Brand Identity | Direct Mail | Websites | Corporate Video | Brand Platform | Sales Presentation | Show Displays | Outfitting
Direct Mail That Won’t Be Denied
For the SalesMakers brand unveiling at the 2015 Consumer Electronics Show, the client asked Pyper Inc to be sure the right people were there to see it. Despite a short turnaround time, PY was able to create an inventive interactive direct mail piece that really shook things up–and made it unlikely that prospects would say no to the invitation that it delivered.
Website Build Pushes Company to the Big-Time
The responsive SalesMakers corporate website build by Pyper Inc captures the energy and excitement of their new brand position, “Retail Pros. Ready to Go.” We completely overhauled their product and service line structure and nomenclature to make it easy for prospects to understand the wide range of services they provide. In addition, a dynamic corporate overview video created by PY is featured on the homepage to elevate the feeling of energy and sense of immediacy.
The client was so pleased with the response of site visitors that they invited PY to create two employee recruitment sites as well.
Check it out here: salesmakersinc.com