I’ve spent the past 10 years of my life establishing, growing, and leading our agency—the longest tenure and biggest privilege I’ve had in my 30+ year career. I’ve always enjoyed the roller coaster more than the merry-go-round, and I’m lucky enough to have experienced far more “ups” than “downs” during this time. We established the moniker, “Focused, Fresh & Fierce” in the early days, and it certainly rings as true today to describe the journey, the people, and our work over the past decade.
In celebration of our 10th anniversary, the team asked me to choose my “top 10” moments over the past decade. And, while there have been quite a lot of noteworthy clients, occasions, and campaigns, I'll be sharing the ten that stand out in my mind.
May 2012: Opening PY
While it had been in the works for a few months, on May 1, 2012, Tracy Young and I announced to the world that we had teamed up to form a new agency. Unlike starting my prior agency, there were no fears or doubts as this was an opportunity to get things right. How I wish I had that proverbial crystal ball at this point in my life, yet I doubt I would have believed everything that laid ahead for us!