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A Ten Year Ride on the Most Amazing Roller Coaster Ever

Kelly Pyper Reminisces on Her “Top 10” Milestones at PY

I’ve spent the past 10 years of my life establishing, growing, and leading our agency—the longest tenure and biggest privilege I’ve had in my 30+ year career. I’ve always enjoyed the roller coaster more than the merry-go-round, and I’m lucky enough to have experienced far more “ups” than “downs” during this time. We established the moniker, “Focused, Fresh & Fierce” in the early days, and it certainly rings as true today to describe the journey, the people, and our work over the past decade.

In celebration of our 10th anniversary, the team asked me to choose my “top 10” moments over the past decade. And, while there have been quite a lot of noteworthy clients, occasions, and campaigns, I'll be sharing the ten that stand out in my mind.

May 2012: Opening PY

While it had been in the works for a few months, on May 1, 2012, Tracy Young and I announced to the world that we had teamed up to form a new agency. Unlike starting my prior agency, there were no fears or doubts as this was an opportunity to get things right. How I wish I had that proverbial crystal ball at this point in my life, yet I doubt I would have believed everything that laid ahead for us!

A photo of the original "Pyper Young" logo displayed on a billboard

2013: Ceviche Fundraiser for MFA

We met our soon-to-be client Ceviche while we were working with the Museum of Fine Arts—providing award winning creative and result-driven media executions. Ceviche wanted to host a special community-focused event at their St. Pete location to connect with the right local non-profit. This was a first-class event that led to an amazing relationship working on the Ceviche brand, launching Che Underground Lounge, and eventually their Rococo Steak business.

The poster design for the C

2014: Mall at UTC Grand Opening

I had worked with International Plaza for several years at my prior agency, so when Taubman called me to ask us to work with them again to help open their new center in Sarasota, I was thrilled! There’s nothing better than working with smart, savvy marketers who offer a much-desired, premium product.

The ribbon cutting ceremony at the Mall at UTC featuring a large team of people cutting a giant pink bow

Stay tuned! We'll be sharing new Pyper, Inc. milestones from Kelly's top ten throughout the next few weeks!