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The University of South Florida is no longer an institution on the rise…it has reached a pinnacle by being invited to and joining the Association of American Universities (AAU). This prestigious organization recognizes only the best universities in North America—leaders in innovation, scholarships, and solutions that contribute to scientific progress, economic development, security, and well-being. USF wanted the Tampa Bay community to share in their pride, so they turned to our team to develop a compelling marketing campaign communicating this news along with other recent University points of pride.
Working collaboratively with USF’s Office of University Communications & Marketing, our objective was to develop a buzzworthy campaign to showcase their incredible accolades and achievements. Boldness is the theme set forth by USF President Dr. Rhea Law, and it took center stage in this campaign. Touting the boundless impact USF has on Tampa Bay, the community was called to join them to “Be Bold” and directed to https://bebold.usf.edu/ to learn more.
The :30 video features key imagery as the Bull’s “U” casts its shadow across the Bay, highlighting all three campuses as well as the strength of USF’s athletics. Other tactics include digital billboards, print, NPR, and airport advertising.
From a media perspective, our strategy was high reach across broad demographics and throughout the Tampa Bay DMA. The :30 spot aired in premium television programming, launching the campaign during the NCAA Women’s Basketball Final Four games. We added OTT with strategic targeting to geo-fence each campus as well as to reach alumni.
As this campaign is currently live, stay tuned for more results and insights.
Pyper, Inc. is driven by achieving marketing results for our clients. From B2B to B2C, we help clients communicate with their target audiences across tactics. We’d love to hear about your current marketing efforts, and see how we can help you reach your goals. Contact us today.
The University of South Florida is no longer an institution on the rise…it has reached a pinnacle by being invited to and joining the Association of American Universities (AAU). This prestigious organization recognizes only the best universities in North America—leaders in innovation, scholarships, and solutions that contribute to scientific progress, economic development, security, and well-being. USF wanted the Tampa Bay community to share in their pride, so they turned to our team to develop a compelling marketing campaign communicating this news along with other recent University points of pride.
Working collaboratively with USF’s Office of University Communications & Marketing, our objective was to develop a buzzworthy campaign to showcase their incredible accolades and achievements. Boldness is the theme set forth by USF President Dr. Rhea Law, and it took center stage in this campaign. Touting the boundless impact USF has on Tampa Bay, the community was called to join them to “Be Bold” and directed to https://bebold.usf.edu/ to learn more.
The :30 video features key imagery as the Bull’s “U” casts its shadow across the Bay, highlighting all three campuses as well as the strength of USF’s athletics. Other tactics include digital billboards, print, NPR, and airport advertising.
From a media perspective, our strategy was high reach across broad demographics and throughout the Tampa Bay DMA. The :30 spot aired in premium television programming, launching the campaign during the NCAA Women’s Basketball Final Four games. We added OTT with strategic targeting to geo-fence each campus as well as to reach alumni.
As this campaign is currently live, stay tuned for more results and insights.
Pyper, Inc. is driven by achieving marketing results for our clients. From B2B to B2C, we help clients communicate with their target audiences across tactics. We’d love to hear about your current marketing efforts, and see how we can help you reach your goals. Contact us today.
