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Media Planning & Buying

How to Craft an Effective Media Plan
One of the most powerful marketing tactics is paid media as it allows us to control the details as to who sees our ad, when, in what context, and how often.
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Is Print Dead?
Journalists and digital-first agencies will be the first to say that print isn’t worth your time. Here’s why they’re wrong.
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A Ten Year Ride on the Most Amazing Roller Coaster Ever
In celebration of our 10th anniversary, our owner, Kelly Pyper, shares her “top 10” list of agency milestones that have made her proud, laugh, or cry—some have done all three!
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25 Years Later
An advertising agency was the very last place I envisioned myself working but when you graduate college during a recession, you take what you can get. 25 years later...
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