What We're Saying

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The Halloween Monsters of Marketing
October 31, 2022

Marketing can be scary sometimes, so we’ve made a board game to help navigate some of the terrifying monsters we’ve encountered along our path!

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Celebrating National Women's Small Business Month
October 21, 2022

October is National Women's Small Business Month, and in its honor we are providing advice from female entrepreneurs we're proud to work with every month of the year.

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Leadership Lessons: A Reflection on Leadership St. Pete
August 23, 2022

In a deeply-enriching leadership experience, Lindsay led a group of 39 St. Pete professionals from a variety of industries and backgrounds through this annual community leadership program. We sat down with her to ask a few questions—read her reflection!

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Catching Up with PY Interns
July 29, 2022

To celebrate National Intern Day, we caught up with five fierce former PY interns: Bri, Maddie, Kim, Wylona, and MK. They have graduated from their internships with us, earned their degrees, and have moved on to incredible careers at agencies, in-house marketing positions, and more.

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A Ten Year Ride on the Most Amazing Roller Coaster Ever
July 15, 2022

In celebration of our 10th anniversary, our owner, Kelly Pyper, shares her “top 10” list of agency milestones that have made her proud, laugh, or cry—some have done all three!

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Pride Marketing with Purpose: Beyond the Rainbow
June 1, 2022

Being an inclusive brand is more than placing a rainbow flag on your logo for 30 days or leading an LGBTQIA+-themed marketing campaign. Take a look at some brands who participate in LGBTQIA+ causes with purpose.

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Pyper, Inc. Celebrates a Decade of Brilliant Work
May 2, 2022

Pyper, Inc., a branding and advertising agency, is celebrating ten years of crafting bold brands, developing result-oriented strategies, and helping Tampa Bay businesses thrive.

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Good ‘Burgers Make Great Partners
September 8, 2021

Learn why we're proud to be nominated for Good Burger 2021 and why Good Burger nominees make great partners.

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Small Marketing Moves to Help You Think Bigger
May 11, 2021

In honor of Small Business Week we outline some easy, budget-friendly ways to kickstart your marketing plan and get your small business noticed.

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The Psychology of Color
April 5, 2021

Colors don’t just have visual appeal—they can change the meaning of your brand. Here’s how to use them to your advantage.

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Valentine’s Day 2021 Gift Guide
February 9, 2021

This Valentine’s Day, leave chocolates and flowers behind. Show your loved one how much you care with a gift from one of our favorite local businesses.

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How To Make Your Resume Stand Out (for the Right Reasons)
January 5, 2021

It's a hiring manager's job market right now. Here's what to do (and what not to do) to make your resume stand out in all the right ways.

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Is Print Dead?
December 8, 2020

Journalists and digital-first agencies will be the first to say that print isn’t worth your time. Here’s why they’re wrong.

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Trash Your JPEG Logos
October 30, 2020

When the average person thinks about digital image files, JPEGs come to mind. However, JPEGs are the worst possible file type you could use for your logo.

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Everything You Need to Know About Audience Personas
October 14, 2020

With the right tools in hand, you can get to know your customers on a deeper level. The key to this understanding? A set of well-developed audience personas.

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Cat Lim turns Craft into Creative Magic
October 5, 2020

In recognition of her outstanding creative leadership, Pyper, Inc. has promoted Catherine (Cat) Lim to the position of Creative Director.

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How RBG Will Continue to Inspire Us as Businesswomen
September 22, 2020

On American Business Women’s Day, we’re honoring all that Ruth Bader Ginsburg taught us about leadership and womanhood.

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Is your brand “The Sh*t,” or is it just sh*t?
August 20, 2020

No one is immune from COVID (literally), but a solid marketing plan can help your brand bounce back stronger than ever.

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Pride, Rooted in Protest
June 26, 2020

Pride looks different in 2020, with good reason. We’re talking about how marketing makes an impact for long-term change.

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PY Celebrates Juneteenth
June 19, 2020

Juneteenth commemorates the official end of slavery. We’re taking this day to educate ourselves about Black experiences.

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Standing Up for Black Lives
June 12, 2020

You don’t need to be a big brand to make an impact. Taking a genuine stand is more impactful than jumping on trends.

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It's Time for Some Certainty
June 1, 2020

To all of our copywriting friends, please, no more “in these uncertain times” in ads. It’s bullshit. We're reopening safely, and we're here to help you do the same.

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Play WFH BINGO with us!
April 6, 2020

COVID-19 has seriously violated our "No Assholes" policy. While we quarantine, join us in playing Work From Home BINGO!

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Bright Spot for PY
October 21, 2019

Pyper, Inc. is celebrating National Women’s Small Business Month as we usually do – with champagne! Get a glimpse behind the scenes in this blog.

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Can’t Spell Petty without PY
July 10, 2019

Pyper, Inc. is pleased to announce the promotion of Lindsay Petty to Vice President of Strategy and Client Services.

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Cat Lim is Kicking Creative Ass
April 12, 2019

After more than two years with the agency, we're pleased to Cat Lim's promotion to Creative Team Leader

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Stay Curious
December 2, 2018

Want to learn the ins and outs of Agency Life? We're looking for interns for summer 2019 and are accepting applications.

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Harry Potter & The Workplace
November 9, 2018

Part 2 of 2: Harry Potter is so much more than a children’s book. It can teach us valuable lessons for the workplace. Discover the four ways Sav, our Creative Designer, learned to navigate post-college life through J.K. Rowling's series.

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Harry Potter & The Sorting of PY
October 31, 2018

Part 1 of 2: When the opportunity arose to get our coworkers to take the Sorting Hat quiz, Sav jumped at it. Here at Pyper, Inc., while we all have different Hogwarts house mottos to live by, we try to maintain our motto of “focused, fresh, and fierce.”

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Lead St. Pete
September 21, 2018

This year, Leadership St. Pete® (LSP), the second oldest program of its kind in the country, is selecting its 50th class. LSP provides multiple opportunities to be pushed beyond your comfort zone. I’ve adopted many of the lessons I learned--from the formal leadership training, as well as our collaborative experiences--to bring back to our PY team.

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Happy Birthday, PY!
April 30, 2018

Today is our sixth birthday! As we mark this milestone, the PY stays, but our official name changes. We are excited to share with you our new name, new logo, and updated brand look!

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Preserve the 'Burg
February 2, 2018

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The Ebb and Flow of Agency Life
January 18, 2018

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If These Walls Could Talk
June 13, 2017

Every day as I approach the office I feel transported to the French Quarter. The wrought iron balconies, old brick facades, ornate window casings hold secrets from a century ago. First Block, as it’s affectionately called, is indeed one of the oldest blocks of our great St. Petersburg, and its charm remains through the decades of growth and change in this city.

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Knocking Out Designer Doubt
May 30, 2017

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PY Process Session: GSD Lettering
November 21, 2016

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25 Years Later
November 10, 2016

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PY Process Session: Type Poster
December 16, 2015

Creative Director Jon Greye goes old school and shares his process for hand lettering illustration.

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Is Advertising Still Fun?
December 16, 2015

It seemed like every time I changed jobs in the advertising world I would hear how fun it used to be before I got there. How many times have we heard about the “good ol' days?"

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You Used To Call Me On My Cell Phone
December 16, 2015

Four months ago I was plagued with the grim misfortune of losing my iPhone. This is a catastrophe every millennial fears.

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PY Process Session: Celestial Lion
December 15, 2015

Watch how PY creative director Jon Greye infuses majesty in an illustration of the king of beasts through digital design.

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Why Customers Aren't Clamoring
December 15, 2015

Steer clear of these messaging ”Don’ts” and you’re well on your way to more authentic--and effective--connections with your prospects.

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An Open Letter to Job Hunting Creatives
December 15, 2015

Hey–dipshit–thanks for not bothering to customize your form letter.