Pride Marketing with Purpose: Beyond the Rainbow

Pride Marketing with Purpose: Beyond the Rainbow

Being an inclusive brand is more than placing a rainbow flag on your logo for 30 days or leading an LGBTQIA+-themed marketing campaign. Take a look at some brands who participate in LGBTQIA+ causes with purpose.

Pyper, Inc. Celebrates a Decade of Brilliant Work

Pyper, Inc., a branding and advertising agency, is celebrating ten years of crafting bold brands, developing result-oriented strategies, and helping Tampa Bay businesses thrive.

Good ‘Burgers Make Great Partners

Learn why we're proud to be nominated for Good Burger 2021 and why Good Burger nominees make great partners.

Small Marketing Moves to Help You Think Bigger

In honor of Small Business Week we outline some easy, budget-friendly ways to kickstart your marketing plan and get your small business noticed.

The Psychology of Color

Colors don’t just have visual appeal—they can change the meaning of your brand. Here’s how to use them to your advantage.

Valentine’s Day 2021 Gift Guide

This Valentine’s Day, leave chocolates and flowers behind. Show your loved one how much you care with a gift from one of our favorite local businesses.

How To Make Your Resume Stand Out (for the Right Reasons)

It's a hiring manager's job market right now. Here's what to do (and what not to do) to make your resume stand out in all the right ways.

Is Print Dead?

Journalists and digital-first agencies will be the first to say that print isn’t worth your time. Here’s why they’re wrong.

Trash Your JPEG Logos

When the average person thinks about digital image files, JPEGs come to mind. However, JPEGs are the worst possible file type you could use for your logo.

Everything You Need to Know About Audience Personas

With the right tools in hand, you can get to know your customers on a deeper level. The key to this understanding? A set of well-developed audience personas.

Cat Lim turns Craft into Creative Magic

In recognition of her outstanding creative leadership, Pyper, Inc. has promoted Catherine (Cat) Lim to the position of Creative Director.

How RBG Will Continue to Inspire Us as Businesswomen

On American Business Women’s Day, we’re honoring all that Ruth Bader Ginsburg taught us about leadership and womanhood.

Is your brand “The Sh*t,” or is it just sh*t?

No one is immune from COVID (literally), but a solid marketing plan can help your brand bounce back stronger than ever.

Pride, Rooted in Protest

Pride looks different in 2020, with good reason. We’re talking about how marketing makes an impact for long-term change.

PY Celebrates Juneteenth

Juneteenth commemorates the official end of slavery. We’re taking this day to educate ourselves about Black experiences.

Standing Up for Black Lives

You don’t need to be a big brand to make an impact. Taking a genuine stand is more impactful than jumping on trends.

It's Time for Some Certainty

To all of our copywriting friends, please, no more “in these uncertain times” in ads. It’s bullshit. We're reopening safely, and we're here to help you do the same.

Play WFH BINGO with us!

COVID-19 has seriously violated our "No Assholes" policy. While we quarantine, join us in playing Work From Home BINGO!

Bright Spot for PY

Pyper, Inc. is celebrating National Women’s Small Business Month as we usually do – with champagne! Get a glimpse behind the scenes in this blog.

Can’t Spell Petty without PY

Pyper, Inc. is pleased to announce the promotion of Lindsay Petty to Vice President of Strategy and Client Services.

Cat Lim is Kicking Creative Ass

After more than two years with the agency, we're pleased to Cat Lim's promotion to Creative Team Leader

Stay Curious

Want to learn the ins and outs of Agency Life? We're looking for interns for summer 2019 and are accepting applications.

Harry Potter & The Workplace

Part 2 of 2: Harry Potter is so much more than a children’s book. It can teach us valuable lessons for the workplace. Discover the four ways Sav, our Creative Designer, learned to navigate post-college life through J.K. Rowling's series.

Harry Potter & The Sorting of PY

Part 1 of 2: When the opportunity arose to get our coworkers to take the Sorting Hat quiz, Sav jumped at it. Here at Pyper, Inc., while we all have different Hogwarts house mottos to live by, we try to maintain our motto of “focused, fresh, and fierce.”

Lead St. Pete

This year, Leadership St. Pete® (LSP), the second oldest program of its kind in the country, is selecting its 50th class. LSP provides multiple opportunities to be pushed beyond your comfort zone. I’ve adopted many of the lessons I learned--from the formal leadership training, as well as our collaborative experiences--to bring back to our PY team.

Happy Birthday, PY!

Today is our sixth birthday! As we mark this milestone, the PY stays, but our official name changes. We are excited to share with you our new name, new logo, and updated brand look!

Preserve the 'Burg

The Ebb and Flow of Agency Life

If These walls Could Talk

Every day as I approach the office I feel transported to the French Quarter. The wrought iron balconies, old brick facades, ornate window casings hold secrets from a century ago. First Block, as it’s affectionately called, is indeed one of the oldest blocks of our great St. Petersburg, and its charm remains through the decades of growth and change in this city.

Knocking Out Designer Doubt

PY Process Session: GSD Lettering

25 Years Later

PY Process Session: Type Poster

Creative Director Jon Greye goes old school and shares his process for hand lettering illustration.

Is Advertising Still Fun?

It seemed like every time I changed jobs in the advertising world I would hear how fun it used to be before I got there. How many times have we heard about the “good ol' days?"

You Used To Call Me On My Cell Phone

Four months ago I was plagued with the grim misfortune of losing my iPhone. This is a catastrophe every millennial fears.

PY Process Session: Celestial Lion

Watch how PY creative director Jon Greye infuses majesty in an illustration of the king of beasts through digital design.

Why Customers Aren't Clamoring

Steer clear of these messaging ”Don’ts” and you’re well on your way to more authentic--and effective--connections with your prospects.

An Open Letter to Job Hunting Creatives

Hey–dipshit–thanks for not bothering to customize your form letter.