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St. Pete Marketing Agency Evolves Brand

Feb 27, 2024

Pyper, Inc., an integrated marketing agency known for creating new brands and refreshing existing ones, announced the evolution of their own brand with an updated logo and brand new website. 

“We believe brands need to constantly evolve to remain relevant and meaningful, so we are listening to our own advice and excited to reveal our recently refreshed logo and website,” said Kelly Pyper, President. 

The woman-led agency rebranded to Pyper, Inc. in 2018, while continuing to anchor their name with “Branding & Advertising.” The revised mark is a relatively minor change visually, replacing “advertising” with “marketing.” Pyper added, “This more accurately reflects what we do for our clients—managing the marketing journey for brands from inception to ongoing execution, with advertising being just one of our many marketing solutions.”

Among the agency’s full suite of marketing services is website design and build, with the majority of clients’ sites currently being created on the Webflow platform, including the firm’s newly launched site, Lindsay Petty Wattam, VP of Strategy and Client Services shared, “this was a complete overhaul driven by a desire to refine the agency’s position, enhance the visitor experience, and push the envelope of what we can create with custom web design in Webflow.” Other notable websites Pyper, Inc. has developed recently in Webflow include St. Petersburg Downtown Partnership, St. Pete Innovation District, and Skyway 10K

The agency is well-known in the area with a varied client roster including University of South Florida, Priority One Financial Services, Community Foundation Tampa Bay, and La Segunda restaurants. The agency recently completed the brand refresh for Pinellas County Economic Development.  

As featured in NewsByWire