The Power of Negative Space on Human Perception

See examples of how negative space plays a powerful role in design, from logos to layout, and why it should always be carefully considered.

Colors don’t just have visual appeal—they can change the meaning of your brand. Here’s how to use them to your advantage.

When the average person thinks about digital image files, JPEGs come to mind. However, JPEGs are the worst possible file type you could use for your logo.

Creative Director Jon Greye goes old school and shares his process for hand lettering illustration.

Watch how PY creative director Jon Greye infuses majesty in an illustration of the king of beasts through digital design.