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The Case for Custom Illustrations and Icons

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What We're Saying

Creative Services

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The Power of Negative Space on Human Perception
March 17, 2023

See examples of how negative space plays a powerful role in design, from logos to layout, and why it should always be carefully considered.

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The Psychology of Color
April 5, 2021

Colors don’t just have visual appeal—they can change the meaning of your brand. Here’s how to use them to your advantage.

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Trash Your JPEG Logos
October 30, 2020

When the average person thinks about digital image files, JPEGs come to mind. However, JPEGs are the worst possible file type you could use for your logo.

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PY Process Session: GSD Lettering
November 21, 2016

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PY Process Session: Type Poster
December 16, 2015

Creative Director Jon Greye goes old school and shares his process for hand lettering illustration.

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PY Process Session: Celestial Lion
December 15, 2015

Watch how PY creative director Jon Greye infuses majesty in an illustration of the king of beasts through digital design.