Branding & USP

The Role of Core Values in Brand Development
Explore what core values are & why they are important for a brand. Learn how core values are discovered, implemented, & their benefits in branding & marketing.
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Evolving a Brand: An Annual Review
Learn when to evaluate your brand and know when it’s time to evolve to stay relevant, from small adjustments in the brand strategy to a complete rebrand.
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Trash Your JPEG Logos
When the average person thinks about digital image files, JPEGs come to mind. However, JPEGs are the worst possible file type you could use for your logo.
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The Psychology of Color
Colors don’t just have visual appeal—they can change the meaning of your brand. Here’s how to use them to your advantage.
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The Case for Custom Illustrations and Icons
First impressions matter, especially to your brand. Custom illustrations aren’t just pretty drawings, they convey a tone, a message, and help tell a story.
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Now Trending: Pantone’s Color of the Year
Pantone's Color of the Year is an annual announcement that sets trends for the year ahead. Read about its importance and our favorite client brand palettes.
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Is your brand “The Sh*t,” or is it just sh*t?
No one is immune from COVID (literally), but a solid marketing plan can help your brand bounce back stronger than ever.
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