Good packaging combines form and function to satisfy client needs and wow their target market.

Pyper, Inc., an integrated marketing agency known for creating new brands and refreshing existing ones, announced the evolution of their own brand with an updated logo and brand new website. 

Explore what core values are & why they are important for a brand. Learn how core values are discovered, implemented, & their benefits in branding & marketing.

Learn when to evaluate your brand and know when it’s time to evolve to stay relevant, from small adjustments in the brand strategy to a complete rebrand.

When the average person thinks about digital image files, JPEGs come to mind. However, JPEGs are the worst possible file type you could use for your logo.

Colors don’t just have visual appeal—they can change the meaning of your brand. Here’s how to use them to your advantage.

First impressions matter, especially to your brand. Custom illustrations aren’t just pretty drawings, they convey a tone, a message, and help tell a story.

Pantone's Color of the Year is an annual announcement that sets trends for the year ahead. Read about its importance and our favorite client brand palettes.

No one is immune from COVID (literally), but a solid marketing plan can help your brand bounce back stronger than ever.