Building a Brand Rooted in Strategy
Cedar Construction, a Coatue Company, is a commercial construction company specializing in interior commercial build outs. Experienced in interior renovations, they collaborate with businesses to transform their commercial spaces with precision and purpose. Their immersive approach ensures every project enhances both form and function, delivering expertly crafted environments that inspire, perform, and endure.
As a newly defined brand within the industry, Cedar faced challenges around brand clarity and market awareness. They sought to strengthen recognition among target audiences, establish a clear brand hierarchy within the Coatue Company of brands, and communicate their unique value proposition more effectively. Ultimately, their goal was to shift decision-making away from price alone by emphasizing the lasting quality and differentiated service they bring to every project. This includes their ability to make real estate deals happen faster by estimating quickly and accurately, helping clients consider needs they may not have realized independently.
Laying the Groundwork
To position Cedar Construction effectively while staying true to their brand identity, we began with a comprehensive discovery process, including a situational and SWOT analysis. By assessing their target audiences, competitive landscape, and existing assets—from website content and email marketing to LinkedIn presence—we identified what was resonating, what needed improvement, and where strategic opportunities existed.
With these insights, we developed a tailored marketing strategy and tactical plan aligned with Cedar Construction’s business goals. We refined their messaging to clearly articulate the full value of their work—not just as builders, but as strategic partners who help bring complex commercial visions to life. Educational messaging played a key role, encapsulating their unique role in driving business outcomes while honoring their connection to parent brand Coatue Companies. This helped prospects understand Cedar’s differentiated approach, deep expertise, and the broader impact of their work beyond construction alone. We also ensured the messaging captured the full depth of the brand, leading to the creation of their tagline, “We’re more than just builders—we’re deal makers.”
Working with their existing logo, we established a strong visual identity for Cedar Construction through curated mood boards that guided the look and feel of all creative assets. This included custom HubSpot landing pages, social media and email templates, and a redesigned overview brochure to support sales conversations. Building on this refined messaging and visual identity, we brought the brand to life online by designing and developing a new website that fully embodied Cedar Construction’s voice, values, and vision.
Cedar Construction, a Coatue Company, is a commercial construction company specializing in interior commercial build outs. Experienced in interior renovations, they collaborate with businesses to transform their commercial spaces with precision and purpose. Their immersive approach ensures every project enhances both form and function, delivering expertly crafted environments that inspire, perform, and endure.
As a newly defined brand within the industry, Cedar faced challenges around brand clarity and market awareness. They sought to strengthen recognition among target audiences, establish a clear brand hierarchy within the Coatue Company of brands, and communicate their unique value proposition more effectively. Ultimately, their goal was to shift decision-making away from price alone by emphasizing the lasting quality and differentiated service they bring to every project. This includes their ability to make real estate deals happen faster by estimating quickly and accurately, helping clients consider needs they may not have realized independently.
Laying the Groundwork
To position Cedar Construction effectively while staying true to their brand identity, we began with a comprehensive discovery process, including a situational and SWOT analysis. By assessing their target audiences, competitive landscape, and existing assets—from website content and email marketing to LinkedIn presence—we identified what was resonating, what needed improvement, and where strategic opportunities existed.
With these insights, we developed a tailored marketing strategy and tactical plan aligned with Cedar Construction’s business goals. We refined their messaging to clearly articulate the full value of their work—not just as builders, but as strategic partners who help bring complex commercial visions to life. Educational messaging played a key role, encapsulating their unique role in driving business outcomes while honoring their connection to parent brand Coatue Companies. This helped prospects understand Cedar’s differentiated approach, deep expertise, and the broader impact of their work beyond construction alone. We also ensured the messaging captured the full depth of the brand, leading to the creation of their tagline, “We’re more than just builders—we’re deal makers.”
Working with their existing logo, we established a strong visual identity for Cedar Construction through curated mood boards that guided the look and feel of all creative assets. This included custom HubSpot landing pages, social media and email templates, and a redesigned overview brochure to support sales conversations. Building on this refined messaging and visual identity, we brought the brand to life online by designing and developing a new website that fully embodied Cedar Construction’s voice, values, and vision.
Designing the Online Experience
The site clearly positioned them as a confident, standalone brand under Coatue Companies while emphasizing their expertise and strategic role in commercial interior construction. Featuring a wide range of project photography, the site showcased the diversity of their work across industries. Every element was created for consistency across all digital channels, reinforcing their brand at every touchpoint.
Purposeful Collateral for Powerful Conversations
The redesigned overview brochure combined sleek visuals with purposeful content to deliver a clear, compelling snapshot of Cedar’s capabilities. Strategically written and visually rich, it showcased real projects across sectors, helping to communicate the scale, quality, and impact of their work. As a versatile sales tool, it reinforced Cedar’s identity and value proposition in both in-person and digital conversations.
Results and Impact
The rollout of new marketing materials significantly elevated Cedar Construction’s market presence and brand clarity. Where previously the brand lacked a strong, cohesive identity, and was nestled within the Coatue Companies website, Cedar now stands out with a refined narrative and visual system that communicates their value beyond construction, positioning them as strategic partners and industry deal-makers. Additionally, the updated sales collateral, including the overview brochure and digital templates, has empowered Cedar’s sales team with compelling, on-brand tools that create consistency across touchpoints and reinforce their messaging in every client interaction.
The cohesive brand platform has laid the foundation for scalable marketing efforts moving forward and set the stage for deeper partnerships and sustained growth.
About Pyper, Inc.
Pyper, Inc. is driven by achieving marketing results for our clients. From B2B to B2C, we help clients communicate with their target audiences across tactics. We’d love to hear about your current marketing efforts or new business, and see how we can help you reach your goals. Contact us today.
