The marketing journey of any product or service begins with developing and defining the brand. We start with a brand platform to articulate key components including brand characteristics, tone of voice, core values, positioning, promise, and unique selling proposition (USP). This presentation includes a deep understanding of the competitive landscape, brand challenges and advantages, along with brand pillars which represent the foundation on which the brand is built and how its marketing will execute. Once we have our brand platform built, we design brand identity systems that articulate your business goals, differentiate you from your competitors, and function seamlessly in every execution. We also begin to craft the key messaging in both short and long form.