Reinvigorating A Fall Campaign with Fresh Messaging
Priority One Financial Services is an industry leader in dealer financing, continuously evolving to meet the needs of a growing and diversifying market. Following their brand evolution in 2021, Priority One expanded their reach to include equipment and recreational dealers, requiring messaging that reflected this shift. As they integrated new partner technologies and enhanced their Dealer Resource Center, a custom technology tool for fast financing, they needed a campaign that positioned them as the leader in virtual finance & insurance (F&I), one that stays ahead of industry trends while making financing faster and simpler for their dealers. Their annual fall campaign is centered around industry trade shows and needed to showcase these advancements while maintaining the momentum of their brand evolution.
Elevating Priority One's Brand Presence
We developed a comprehensive fall campaign that elevated Priority One's positioning as the go-to virtual F&I brand. This included an updated brochure highlighting their latest tools and integrations, refreshed messaging across direct mail and email campaigns targeting their expanded dealer audience, and updated key copy on the website. Their enhanced booth experience featured both their traditional tradeshow setup and a new golf simulator activation. We maintained their signature "5 Minutes to Financing" tagline while evolving the messaging to better reflect their industry leadership and expanded service offerings. The campaign was designed to reinforce Priority One's commitment to innovation, teasing future enhancements to their tools and integrations that keep dealers competitive in a rapidly changing market.
Evolution Pays Off
The Fall Trade Campaign successfully positioned Priority One as the forward-thinking F&I partner dealers need. The updated messaging resonated with both existing and new dealer segments, driving engagement across touchpoints and generating strong booth traffic. By showcasing their evolving suite of tools and integrations alongside strategic brand messaging, we reinforced Priority One's reputation as an industry leader that sets the pace for others. The campaign laid the groundwork for continued growth and established a scalable framework for future conference activations as Priority One continues to expand their market presence.
Priority One Financial Services is an industry leader in dealer financing, continuously evolving to meet the needs of a growing and diversifying market. Following their brand evolution in 2021, Priority One expanded their reach to include equipment and recreational dealers, requiring messaging that reflected this shift. As they integrated new partner technologies and enhanced their Dealer Resource Center, a custom technology tool for fast financing, they needed a campaign that positioned them as the leader in virtual finance & insurance (F&I), one that stays ahead of industry trends while making financing faster and simpler for their dealers. Their annual fall campaign is centered around industry trade shows and needed to showcase these advancements while maintaining the momentum of their brand evolution.
Elevating Priority One's Brand Presence
We developed a comprehensive fall campaign that elevated Priority One's positioning as the go-to virtual F&I brand. This included an updated brochure highlighting their latest tools and integrations, refreshed messaging across direct mail and email campaigns targeting their expanded dealer audience, and updated key copy on the website. Their enhanced booth experience featured both their traditional tradeshow setup and a new golf simulator activation. We maintained their signature "5 Minutes to Financing" tagline while evolving the messaging to better reflect their industry leadership and expanded service offerings. The campaign was designed to reinforce Priority One's commitment to innovation, teasing future enhancements to their tools and integrations that keep dealers competitive in a rapidly changing market.
Evolution Pays Off
The Fall Trade Campaign successfully positioned Priority One as the forward-thinking F&I partner dealers need. The updated messaging resonated with both existing and new dealer segments, driving engagement across touchpoints and generating strong booth traffic. By showcasing their evolving suite of tools and integrations alongside strategic brand messaging, we reinforced Priority One's reputation as an industry leader that sets the pace for others. The campaign laid the groundwork for continued growth and established a scalable framework for future conference activations as Priority One continues to expand their market presence.
About Pyper, Inc.
Pyper, Inc. is driven by achieving marketing results for our clients. From B2B to B2C, we help clients communicate with their target audiences across tactics. We'd love to hear about your current marketing efforts or new business, and see how we can help you reach your goals. Contact us today.
