In our initial meeting with the firm’s founder, we quickly identified a passion for storytelling and the desire to elevate and differentiate Legacy Protection Lawyers from the rest of the legal pack.
Our work began with a deep dive, where we learned about the team’s niche expertise, genuine care for their clients, and professionalism in their processes. Client interviews confirmed that LPL was, in fact, the real deal when it came to trustworthiness and wisdom. We developed a brand platform, tone, and a messaging system centered on knowledge, wisdom, and integrity.
As we went through the branding process, we quickly found that the legal space, especially in estate planning and probate, was saturated with nearly identical visual identities. To help Legacy Protection Lawyers stand out, we refreshed their brand identity, including a cleaned up logo, fresh color palette, updated fonts, custom icons, and photography that represented their clientele.
With the brand platform and identity completed, we began to develop collateral pieces that would present the firm as both modern and sophisticated. This package included several digital assets for social media and email, TV graphics, brochures, individual biography cards for each member of the team, a totally unique pocket folder, and a cohesive business suite to convey the brand’s sophistication on every impression.