With a new website launched featuring custom, professional photography, it was time to implement a strong, consistent content marketing strategy. We positioned Massage Studio as a locally owned, premium quality/ budget-friendly massage experience. After launching a multi-channel content marketing strategy in July 2020, we realized immediate increases to site traffic and SEO performance.
Nine months later, we saw a 12.3% increase in new website users, a 109% increases in website page views, and a 93.2% reduction in website bounce rate. We knew the campaign was workign to drive traffic. But most importantly, our client was booking at 98% appointment capacity.