5 Minutes to Financing: Priority One B2B Campaign
B2B Marketing Campaign for Financial Institution
Priority One Financial Services came to Pyper for branding and marketing evaluation and evolution. They lead the market share in their category for boat and RV retail financing and insurance and have been steadily expanding their business in recent years. You can read about their brand development and strategic marketing planning here.
Priority One has heavily invested in technologies to streamline loan applications and dealership insights to drive revenue for dealership clients. With a new brand identity developed to match, it was time to communicate their offerings to their target audiences.
“5 Minutes to Financing” Campaign
We launched Priority One’s new brand in time for the fall manufacturers’ trade show season. We developed a campaign funnel targeting prospects before, during, and after each show, where Priority One hosts trade show booths. The campaign articulates how Priority One’s technology tools, long-term lender relationships, and great team members help dealership customers finance their recreation retail purchases more efficiently than competitors, in-house F&I, or not having F&I at all. Customers are more likely to follow through on a purchase when fast financing is available from the dealership floor.
5 Minutes to Financing is a multimedia campaign that includes email marketing, direct mail, on-the-floor demos of the technology, and an “enter to win” call to action for lead generation. Each season, the campaign evolves with more frequent and targeted touchpoints, building on the learnings and analytics from the season before. Tactics drive to a campaign landing page to gather and track leads.
B2B Marketing Campaign for Financial Institution
Priority One Financial Services came to Pyper for branding and marketing evaluation and evolution. They lead the market share in their category for boat and RV retail financing and insurance and have been steadily expanding their business in recent years. You can read about their brand development and strategic marketing planning here.
Priority One has heavily invested in technologies to streamline loan applications and dealership insights to drive revenue for dealership clients. With a new brand identity developed to match, it was time to communicate their offerings to their target audiences.
“5 Minutes to Financing” Campaign
We launched Priority One’s new brand in time for the fall manufacturers’ trade show season. We developed a campaign funnel targeting prospects before, during, and after each show, where Priority One hosts trade show booths. The campaign articulates how Priority One’s technology tools, long-term lender relationships, and great team members help dealership customers finance their recreation retail purchases more efficiently than competitors, in-house F&I, or not having F&I at all. Customers are more likely to follow through on a purchase when fast financing is available from the dealership floor.
5 Minutes to Financing is a multimedia campaign that includes email marketing, direct mail, on-the-floor demos of the technology, and an “enter to win” call to action for lead generation. Each season, the campaign evolves with more frequent and targeted touchpoints, building on the learnings and analytics from the season before. Tactics drive to a campaign landing page to gather and track leads.
Campaign Results
Priority One’s target audience is small and niche, which means refreshing creative, adjusting messaging, and testing tactics to constantly stay relevant with prospects. With the help of a new CRM system, alongside Google Analytics, Pyper, Inc. and Priority One continuously collaborate to optimize campaign strategies and analyze results.
Despite a downward trend in the national market following historic highs during the pandemic, Priority One still saw an increase in new dealer leads and onboarding.
Marketing efforts have expanded to support their commercial equipment financing division, as well as the newly launched powersports and park model financing, the first of its kind.
Pyper, Inc. is driven by achieving marketing results for our clients. From B2B to B2C, we help clients communicate with their target audiences across tactics. We’d love to hear about your current marketing efforts, and see how we can help you reach your goals. Contact us today.
They created our digital advertising plan and continue to execute it in a way that allows us to intelligently reach prospective clients. Pyper is goal-oriented and always striving to help us achieve our KPI's. They provide skilled, thoughtful work, and the team is a joy to work with.
