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We began working with Dr. Michelle Pennie and her team at Paradise as she was preparing to open her third office in the Sarasota area. She was positioned for growth—investing in expanding her team, the EOS model, as well as marketing. The practice had also invested in the latest technology for both medical and cosmetic procedures and enjoys a strong reputation for their expertise in Mohs Micrographic Surgery as Dr. Pennie is Board-Certified in the specialty.
We began working with Dr. Michelle Pennie and her team at Paradise as she was preparing to open her third office in the Sarasota area. She was positioned for growth—investing in expanding her team, the EOS model, as well as marketing. The practice had also invested in the latest technology for both medical and cosmetic procedures and enjoys a strong reputation for their expertise in Mohs Micrographic Surgery as Dr. Pennie is Board-Certified in the specialty.
As their full-service marketing agency, we revamped the visual identity of the brand, evaluated all their marketing efforts, including the website, SEO & SEM, all their printed marketing materials, blog content, social media, public relations, and their sponsorship engagements. Our goal was to elevate their brand online, in print, and out in the community so that it would exude the professionalism, optimism, and calm patients experience when visiting their offices for services.
