Pyper Young Becomes Pyper, Inc.


As one of the original founders departed from the agency, Pyper Young needed to rename and rebrand. Since our inception, we knew the names on the door did not necessarily represent the group as a whole, therefore we had always referred to ourselves as an agency simply as “PY”. So, when the name was simplified to Pyper, Inc., we were able to retain our PY nickname, as the PY also represents our unique spelling of Pyper - which always has to be spelled out.

A new name led us to developing our new logo, which was then executed in signage, business suite, social media, and of course, a launch party.

Purple and teal Pyper Inc. logo
Board of new brand and design elements in purple, teal, and pink brand colors, such as business cards, office sign, office buzzer button, office entrance, and rebrand party invitation


After teasing the market for several weeks, we were proud to share our sophisticated new look and the transitional journey the agency endured in its six years. The rebrand was capped off with a killer party to celebrate our future. Guests were greeted by our new chalk wall decor and treated to wine glasses communicating a few of our core values.


Bubbling champagne glasses with etched Pyper Inc. logomark
Illustration of construction worker painting over old Pyper Young logo with updated Pyper Inc. colors overlaid with caution under construction tape
Chalkboard wall of office entrance with Pyper Inc. logomark and "Focused, Fresh, Fierce"
Paper with "Everyone loves a good tease.. xo Pyper" stylized

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