Symphony in Lights at The Shops at Wiregrass
Each November and December, this outdoor shopping and dining center comes alive with the holiday extravaganza, Symphony in Lights—beautifully choreographed lights set to holiday classic music, nightly snowfalls, and, of course, Santa!
Digital billboards have been an integral part of our media mix to geographically surround the location and drive traffic to the event. For this campaign, we wanted to freshen up the creative and draw more attention to these billboards. Our media and creative team collaborated to update the messaging frequently each day. Prior to the annual tree lighting event, our boards gave a countdown rotating through several anticipation-building messages related to the event.
Other Media Purchased
Additional media tactics include radio, movie screens, digital, and a sponsorship agreement with the Tampa Bay Times.