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The Trench Academy

Crafting Recruitable Football Athletes

The Trench Academy is a football training academy, led by a former NFL player instructing offensive and defensive linemen—starting in middle school all the way up to current NFL professionals—how to perfect their craft.

In order to grow the company and prepare it for franchising, they tasked PY to develop the brand platform and create its brand identity, from logo to website.

The result was creative straight off the gridiron, centered on textures, black and white photography, with pops of vibrant greens.

The messaging centers not only on the quality of their training programs, but on the overall mission to provide safe, elite training designed to develop young athletes into top-notch, recruitable players.

Spread mockup of brand guide showing off grunge texture, copy style, and photo treatment

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