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The Challenge
We have worked with the USFSP College of Business for six years advertising their MBA graduate program. We initially spent time evaluating their student census to be able to precisely define their non-traditional MBA student. Then we researched both the media habits of this target, as well as the journey they go on from initially researching possible schools until they make their decision.
Digital Solution
Each semester we continue to optimize the campaign using a variety of digital tactics including keyword search, search and site retargeting, social media advertising (Facebook, Instagram, and LinkedIn), video pre-roll, and mobile ads.
Results
The campaigns continually perform above industry benchmarks, have grown in website traffic, and most importantly, have filled each incoming class.
The Challenge
We have worked with the USFSP College of Business for six years advertising their MBA graduate program. We initially spent time evaluating their student census to be able to precisely define their non-traditional MBA student. Then we researched both the media habits of this target, as well as the journey they go on from initially researching possible schools until they make their decision.
Digital Solution
Each semester we continue to optimize the campaign using a variety of digital tactics including keyword search, search and site retargeting, social media advertising (Facebook, Instagram, and LinkedIn), video pre-roll, and mobile ads.
Results
The campaigns continually perform above industry benchmarks, have grown in website traffic, and most importantly, have filled each incoming class.
