A Modern Take on Steak
Rococo Steak opened its doors in St. Petersburg in 2012, crafting a new interpretation of the classic American steakhouse—and in doing so, threw down the gauntlet to Tampa Bay’s established (and stuffy) category brands. The restaurant has grown into a nationally renown fine dining establishment, receiving praise that includes back-to-back Wine Spectator Best of Award of Excellence accolades and recognition by USA Today as one of the “Top 10 Foodie Spots In Tampa Bay.”
In 2015, the client challenged Pyper Inc to create a new restaurant advertising campaign that serves up a superior level of distinction worthy of its culinary mastery. To accomplish this, we infused the whimsy, light, indulgence and elegance of the 18th century Rococo era with avant-garde sensibilities to create a revolutionary restaurant brand.
The marketing initiative, like Rococo Steak itself, blends a brash, bold strategic perspective and striking execution. The Modern Take On Steak calls diners to join the steak-lover liberation via a new website, print ads, direct mail campaign and private dining collateral materials.
The result? An extraordinary feast for diners, and flourishing fiscal performance for Rococo Steak.
Restaurant Advertising Elements
Website | Magazine | Digital Brochure | Social Media | Direct Mail | Point of Purchase | Menus | PR | Radio | Media | Menus
New Website Takes Whimsy Seriously
Pyper, Inc. designed a new website for Rococo Steak, and every development choice embraces the rebellious spirit of the 18th Century Rococo period. This whimsical site features titillating creative, responsive design plus seamlessly integrated reservations, private dining booking and gift card purchase functionality, along with easy admin of menus.
Check it out here: rococosteak.com
Brochure Production That Sets the Soiree Stage
Classy definitely doesn't mean boring in this 8-page brochure production assignment. Pyper Inc serves up striking creative that reflects decadent Rococo Steak St. Petersburg private event experiences and offerings, inciting the reader to be the life of their own party. The brochure design accommodates digital download or printing, this piece gives the client the flexibility they need to reach the most prospects.
Print Ad Campaign Brands a Better Steak
Rococo Steak rebels against the plethora of tired steakhouse concepts out there, and the fractional print ad campaign created for them does too. The striking print ad campaign seamlessly extends the reach of the restaurant's brand positioning in a diverse set of general and niche target audience messages.