Creative Services

Packaging Design that Makes Your Brand Stand Out
Good packaging combines form and function to satisfy client needs and wow their target market.
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Evolving a Brand: An Annual Review
Learn when to evaluate your brand and know when it’s time to evolve to stay relevant, from small adjustments in the brand strategy to a complete rebrand.
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Trash Your JPEG Logos
When the average person thinks about digital image files, JPEGs come to mind. However, JPEGs are the worst possible file type you could use for your logo.
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The Psychology of Color
Colors don’t just have visual appeal—they can change the meaning of your brand. Here’s how to use them to your advantage.
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The Power of Negative Space on Human Perception
See examples of how negative space plays a powerful role in design, from logos to layout, and why it should always be carefully considered.
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The Case for Custom Illustrations and Icons
First impressions matter, especially to your brand. Custom illustrations aren’t just pretty drawings, they convey a tone, a message, and help tell a story.
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PY Process Session: Type Poster
Creative Director Jon Greye goes old school and shares his process for hand lettering illustration.
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PY Process Session: Celestial Lion
Watch how PY creative director Jon Greye infuses majesty in an illustration of the king of beasts through digital design.
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Now Trending: Pantone’s Color of the Year
Pantone's Color of the Year is an annual announcement that sets trends for the year ahead. Read about its importance and our favorite client brand palettes.
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