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Small Marketing Moves to Help You Think Bigger
May 11, 2021
In honor of Small Business Week we outline some easy, budget-friendly ways to kickstart your marketing plan and get your...
The Psychology of Color
April 5, 2021
Colors don’t just have visual appeal—they can change the meaning of your brand. Here’s how to use them to your advantage...
Valentine’s Day 2021 Gift Guide
February 9, 2021
This Valentine’s Day, leave chocolates and flowers behind. Show your loved one how much you care with a gift from one of...
How To Make Your Resume Stand Out (for the Right Reasons)
January 5, 2021
It's a hiring manager's job market right now. Here's what to do (and what not to do) to make your resume stand out in al...
Is Print Dead?
December 8, 2020
Journalists and digital-first agencies will be the first to say that print isn’t worth your time. Here’s why they’re wro...
Trash Your JPEG Logos
October 30, 2020
When the average person thinks about digital image files, JPEGs come to mind. However, JPEGs are the worst possible file...
Everything You Need to Know About Audience Personas
October 14, 2020
With the right tools in hand, you can get to know your customers on a deeper level. The key to this understanding? A set...
Cat Lim turns Craft into Creative Magic
October 5, 2020
In recognition of her outstanding creative leadership, Pyper, Inc. has promoted Catherine (Cat) Lim to the position of C...
How RBG Will Continue to Inspire Us as Businesswomen
September 22, 2020
On American Business Women’s Day, we’re honoring all that Ruth Bader Ginsburg taught us about leadership and womanhood....